Paper Money - Paper Tales

Saturday, December 23, 2006

Some Wishfull Thinking!

Here's a PRNewswire press release by a real estate marketing and design firm that is using t-shirts to point the finger at the media for "over blowing" the housing bubble.

The rest of the shirts can be seen here.


JACKSONVILLE, Fla., Dec. 19 /PRNewswire/ -- The media whipping post at the moment, "the housing bubble", has been the subject of intense speculation, adulation and consternation. Renaissance Creative, a Jacksonville, Fla.-based real estate brand development, marketing and public relations firm has decided it's all a bit, "overblown".

"The housing market correction has been an unfortunate reality, but everyone knows the market will eventually return to normal," said Renaissance Creative President Tim Hamby.

The award winning firm that provides advertising, marketing and public relations for residential, commercial and resort real estate clients across the country has created a series of housing bubble themed t-shirts to help get this message out, while also allowing industry professionals to express their frustration at the intense and often negative media scrutiny associated with the correction.

Proceeds from t-shirt sales are going to Habitat for Humanity and Home Builders Care.

"Created in fun, the serious undertone is that the media has played some role in undermining consumer confidence in the housing industry," Hamby said of the tees.

One design, "The Attack of the Housing Bubble", spoofs the panic initiated by media reports of the demise of the American Dream - homeownership - with a vintage 1950s B-horror movie poster knockoff.

Another shirt that would make Bazooka Joe proud, challenges the media hype surrounding the bubble, calling it "Overblown."

A third design shrugs off the negative effects of the housing bubble and media saturation all together. "The Housing Bubble Did Me Right" portrays a man and a woman drinking martinis under a shower of dollar signs. The shirt celebrates what the housing industry has meant to the national, state and local economy by providing jobs and income, resulting in taxes and fees that benefit everyone.

Hamby says the t-shirts were originally developed for clients and friends, but that they struck such an industry chord, the company decided to market them for a cause.

"Everyone in the housing industry- realtors, builders, developers, mortgage people- they really get a kick out of them. They make a great gift and bring some perspective to the current market fundamentals."


  • Sorry, you can't have it both ways. If the media is influencing the market now, then you must acknowledge the possibility that their syrupy sweet fawning over real estate for the last several years might have helped cause prices to rise higher than fundamentals would justify.

    By Blogger bostonbubble, at 11:41 AM  

  • Poor Timmy. Now that his business is doomed to go under, leave him jobless, and wreck his credit and reputation, he could have used the money wasted on those t-shirts to buy himself some dog food.

    By Anonymous Anonymous, at 2:50 PM  

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